Boat, Motorcycle and Collectibles Insurance in Wisconsin
Every October we get the same call: the bike is going in the garage, should I drop the coverage until spring? The answer is no, and the reason is that most of what goes wrong with a stored machine goes wrong while it is stored. We insure boats, bikes, sleds, collector cars and collections across Wisconsin, and we price the whole calendar, not the riding season.
Call or Text (262) 754-4736
Independent since 1997 | Agreed value, not guesswork | We read the navigational limits before you need them
What does a homeowners or auto policy actually cover, and where does it stop?
It covers ordinary property at ordinary values. Your homeowners policy caps categories it never expected you to own, and your auto policy pays depreciated value on a vehicle it assumes is transportation. On the widely used 2011 ISO homeowners form, watercraft cap at $1,500 including the trailer and the motor, and theft of firearms caps at $2,500.
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Three things are happening at once, and they are different problems.
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They cap what they did not expect you to own. Under Section I, Coverage C, Special Limits Of Liability of the ISO HO 00 03 (05 11 edition), the numbers are specific: $1,500 on watercraft of all types, including their trailers, furnishings, equipment and outboard engines or motors. $1,500 on trailers or semitrailers not used with watercraft. $1,500 for loss by theft of jewelry, watches, furs, precious and semiprecious stones. $2,500 for loss by theft of firearms and related equipment. $2,500 for loss by theft of silverware. Those are category totals, not per item, and they do not increase your Coverage C limit.
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Two cautions on those numbers. ISO's 2022 revision (HO 00 03 03 22) raised several of them, to $2,000 on watercraft, $2,000 on jewelry theft and $3,000 on firearms theft. And many Wisconsin carriers write proprietary forms with their own numbers, some lower than ISO's. The limits on your declarations page are the only ones that matter. Send us the form and we will read it.
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They exclude what they did not expect you to do. A homeowners policy is not quietly generous about recreational vehicles off your property. ISO's endorsement for that exposure, HO 24 13 Incidental Low Power Recreational Motor Vehicle Liability Coverage, extends off premises liability only to vehicles that are not licensed for road use and are incapable of exceeding 15 miles per hour. A side by side that does 50 is not in that category and never was. Motorcycles are outside the homeowners policy entirely and outside your auto policy too.
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The same logic runs through the boat liability language. In the HO 00 03, Section II Exclusion B "Watercraft Liability" turns coverage off unless the watercraft is stored, or is a sailing vessel under 26 feet, or is powered by engines totaling 25 horsepower or less. A 150 horsepower outboard you own is on the wrong side of that line. ISO endorsement HO 24 75 Watercraft exists specifically to buy back liability for described watercraft with outboard motors totaling more than 25 horsepower and for described sailing vessels.
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They pay depreciated value on things that appreciate. This is the one that produces the worst phone calls. A standard auto policy settles a total loss at actual cash value, which is depreciated market value. You spent four years and $60,000 on a car the valuation software has never heard of. Actual cash value on a 1969 anything is not a number you want to find out after the fire.
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Specialty coverage exists because of that three way mismatch. The mismatch does not surface when you buy the policy. It surfaces at claim time, when someone reads the form out loud for the first time.
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For how the underlying home and auto program is built, see our home and auto page.
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Who sells specialty insurance in Wisconsin?
MM Insurance Associates is an independent insurance agency. Our office is at 15885 W National Ave, Suite 300, New Berlin, WI 53151, in Waukesha County. We have placed personal and specialty coverage since 1997 and we serve clients in 24 states. Reach us at (262) 754-4736 by call or text, or at info@mminsuranceassociates.com. We are open Monday through Friday, 8:00am to 4:00pm.
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We write boat, motorcycle, ATV and UTV, snowmobile, collector vehicle, jewelry, fine art and collections coverage throughout southeast Wisconsin, including New Berlin, Milwaukee, Waukesha, Brookfield, Wauwatosa, West Allis, Greenfield, Muskego, Menomonee Falls, Oak Creek, Pewaukee, Elm Grove, Hales Corners and Franklin, and statewide across Wisconsin.
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Independence matters more in this line than in almost any other, and here is the mechanical reason. Home and auto are written by dozens of carriers with broadly similar appetites, so a captive agent at least has a product to sell you. Specialty and collector lines are not like that. Agreed value collector vehicle programs, scheduled fine art, large firearms collections, wine cellars and Great Lakes hull coverage come from a small number of carriers, and their appetites differ sharply from each other. One will write a $400,000 car and decline a $40,000 wine cellar. Another wants the cellar and will not touch a boat over 30 feet. A captive agent in this space usually has one option, sometimes a bad one, and frequently none at all.
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Sometimes the only home for a risk is the surplus lines market. That happens with very large single item values, unusual collections, poor loss history, or a boat with a use pattern nobody standard wants. Surplus lines is legitimate and often necessary, and it is a trade: broader appetite and a real quote, in exchange for higher price, fewer Wisconsin regulatory notice protections and no Wisconsin Insurance Security Fund backing if the carrier fails. When that is the trade, we will say so out loud before you bind, not after.
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Because we are independent, we can also tell you when the right answer is to schedule the item on the homeowners policy you already have and stop there. That happens more often than you would expect, particularly with a single ring or a single shotgun.
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Meet the people who will actually handle your account.
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Is this you?
If any of these sound familiar, you have a gap, and it is a specific one.
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You bought a boat and the marina wants a certificate of insurance before they will hand over the slip, and you are not sure what limits they are asking for or whether your homeowners policy can produce that certificate at all.
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You finished a restoration and the car is worth three times what you have in it, and your auto policy has never asked you a single question about it.
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You inherited jewelry, you have never had it appraised, and you are not sure whether it is on the policy or just in the house.
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You store the bike from October to April and someone at the bar told you to drop the insurance over the winter to save a few dollars.
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You bought a UTV that mostly stays on your property, and you assumed the homeowners policy covers it, because that is what everyone assumes.
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Your collection has been growing for eleven years and the schedule on your policy is the one you built when you had six pieces.
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What needs its own policy or endorsement?
Each of these has a different failure mode. The category matters less than the specific sublimit, exclusion or valuation method that will decide your claim.
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Boats and watercraft
Wisconsin does not require boat insurance except on commercial fishing boats, per the Wisconsin Office of the Commissioner of Insurance. Registration is a different question, and it is required: you need a Wisconsin Certificate of Number and expiration decals from the DNR to legally operate. The exceptions are narrow. Sailboats under 12 feet with no motor, sailboards, manually propelled vessels with no motor or sail, and boats registered in another state using Wisconsin waters for less than 60 consecutive days.
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Agreed value versus actual cash value. Agreed value means the payout is set in writing when the policy is issued. Actual cash value means replacement cost less depreciation, calculated after the loss, by someone who is not you. On a five year old bowrider the difference is real. On a restored wooden boat it is enormous. Agreed value on a hull generally requires a survey once the boat is past a certain age, commonly 15 to 25 years depending on carrier.
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Navigational limits. Your policy defines the water you are covered on, by name or by geography. This is where a Wisconsin boat gets people, because there are effectively two boating worlds here. A pontoon on Pewaukee Lake, Okauchee or Lake Wisconsin lives entirely inside any inland navigational territory. A 28 foot cruiser running out of McKinley Marina onto Lake Michigan does not. Great Lakes navigation is underwritten separately from inland water, and some inland programs exclude the Great Lakes outright. If you keep the boat inland but trailer it to Port Washington twice a summer, that is a conversation to have in March, not in July.
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What the hull policy actually carries. Hull physical damage. Liability. Fuel spill liability, which matters more than people expect, because a sunken boat leaking fuel is a federally regulated cleanup and the number is not small. Wreck removal, which is separate from hull coverage and is frequently written at a low sublimit. Uninsured boater coverage, for the injury claim when the other operator has nothing. On water towing, which is cheap and is the coverage you will actually use, because most boat claims are a dead engine two miles out on a Sunday afternoon.
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The trailer. This is the single most common gap on the list. The trailer is often not automatically included in the boat policy, and people assume it is because it is bolted to the same object. Under the homeowners policy it falls in that $1,500 watercraft bucket along with the boat and the motor. Under the auto policy it may pick up liability while towed and nothing else. Ask specifically whether the trailer is scheduled, at what value, and whether it is covered while parked in the yard in November.
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What a homeowners policy does for small craft. Genuinely a little, for genuinely small craft. A canoe, a kayak, a sailboat under 26 feet, a dinghy with a 9.9 on the back: liability may respond under the base form, and physical damage is capped at that $1,500. Even then, read the perils. In the ISO form, windstorm and hail damage to a boat, its trailer and its motor is covered only while the property is inside a fully enclosed building, and theft of watercraft away from the residence premises is excluded outright.
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Motorcycles
Wisconsin requires liability insurance on a motorcycle, at the same minimum limits that apply to cars: $25,000 per person and $50,000 per accident for bodily injury, and $10,000 for property damage. Those minimums come from s. 344.01(2)(d) and the requirement to carry coverage comes from s. 344.62.
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We cover motorcycles in depth in our Wisconsin motorcycle insurance guide, including custom parts limits, riding gear, lay up arrangements, what drives pricing, and a season opening checklist. The short version here:
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Custom parts and equipment carry a small built in limit, often $1,000 to $3,000, and exhaust plus wheels plus bars plus paint clears that without trying. Riding gear is usually excluded or nearly so unless gear coverage is added. Total loss settles at actual cash value unless agreed value is available and elected, which matters on a vintage or heavily customized bike.
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One Wisconsin specific point worth knowing, because it contradicts what riders are told in a lot of other states. Under s. 632.32(6)(b)2, a Wisconsin policy generally may not exclude a passenger on the insured vehicle from the coverage it affords. The statute carves out one exception: it does not apply to a motorcycle or moped designed to carry only one person and having no passenger seat. So if your bike has a pillion, guest passenger liability is not something a Wisconsin policy can simply delete. If someone told you otherwise, send us the policy.
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ATVs, UTVs and snowmobiles
Wisconsin does not require liability insurance on an ATV or UTV. OCI says so plainly: there is no state law requiring residents to carry liability coverage for these machines. Snowmobile insurance is not compulsory either. Registration is required for all three, and it is a separate obligation from insurance.
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Here is what the DNR actually requires:
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ATVs and UTVs. Machines kept in Wisconsin must be registered with the DNR for public use to run on public trails, road routes and frozen water. Wisconsin registered machines do not need an additional trail pass. Nonresidents need a nonresident annual or 5 day trail pass. Operators born on or after January 1, 1988 need a safety certificate: at least age 12 for an ATV, at least 16 for a UTV.
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Snowmobiles. Registration is required for any sled kept in Wisconsin more than 15 consecutive days, and a Wisconsin snowmobile trail pass is required on top of registration to operate on a public trail or corridor. Sleds with Wisconsin antique registration are exempt from the trail pass. A safety certificate is required for operators born on or after January 1, 1985 who are at least 12.
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Now the coverage problem, which is worse than most owners think.
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A homeowners policy does very little for these machines off your property, and OCI says the same thing in its own consumer guidance: any coverage a homeowners policy offers is very limited and depends on where the machine is used and what it is used for. Look at the ISO endorsement built for this exposure, HO 24 13, and you can see the boundary: off premises liability applies to recreational vehicles not licensed for road use and incapable of exceeding 15 miles per hour. Your Ranger does not qualify. It never did.
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Snowmobiles are handled by a different endorsement again, HO 24 64 Owned Snowmobile, which adds personal liability and medical payments for scheduled owned sleds. Note what that endorsement does not do: it is liability and med pay, not physical damage. The sled itself is still not insured by it.
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So the practical situation for a Wisconsin owner is this. On your own land, a homeowners policy may respond to a liability claim. The moment the machine is on a county trail, a road route, a friend's farm or a frozen lake, you are relying on coverage that was written for a riding lawn mower. And there is no state insurance requirement forcing anyone to fix that, which is exactly why so many of these machines are uninsured.
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One more local wrinkle. Wisconsin does not require insurance, but individual municipalities set their own rules for ATV and UTV road routes, and some of those ordinances do require liability coverage, along with age and licensing conditions that differ from state law. If you ride road routes, check the ordinance in the town you are riding in. We can tell you what we have seen locally, but the ordinance governs.
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Classic and collector vehicles
A standard auto policy pays actual cash value on a total loss. A collector vehicle policy pays an agreed value that you and the carrier set in writing before anything happens. That is the whole argument, and it is why a restored car on a standard auto policy is one of the most underinsured objects in Wisconsin garages.
Collector policies trade that agreed value for conditions, and the conditions are where people fall out of compliance without noticing:
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Usage. Pleasure use, club events, exhibitions, parades, occasional weekend driving. Not commuting. Not the daily driver.
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Mileage. Many programs cap annual mileage, commonly in the 2,500 to 7,500 range, and some now write unlimited pleasure use with no commuting. The cap is a policy condition, not a suggestion.
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Storage. A locked, enclosed, private garage is the baseline. Carports, open sheds and commercial storage frequently need disclosure and sometimes need a different program.
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Another vehicle in the household. Almost every collector program requires that each driver has a regular use vehicle insured elsewhere.
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Driver record. Collector programs underwrite the driver hard, because the rate assumes a careful owner covering few miles.
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Wisconsin's own registration rules line up with those conditions in a way that is worth using as a checklist. Under s. 341.266, Collector plates are available for vehicles 20 model years or older whose body has not been altered from the original, and the owner must own or lease at least one other motor vehicle for regular transportation with current valid Wisconsin registration. Collector registration does not expire while you own the vehicle. And Collector plates are not valid to operate during the month of January. If you need to move the car in January, WisDOT form MV2750 buys a temporary plate for a maximum of five consecutive days.
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Altered cars do not get Collector plates. Street rods, reconstructed vehicles and replicas at least 20 model years old go on Hobbyist plates instead, which carry the same January restriction and cannot be used commercially or for hire.
What voids a collector rate: daily driving it, commuting on it, using it for business, storing it somewhere you did not disclose, blowing past the mileage cap, or letting an undisclosed driver use it. None of those get discovered at renewal. They get discovered by an adjuster reconstructing where the car was going.
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Jewelry
The case for scheduling jewelry at all is covered in the FAQ on our home and auto page, under "Why should I insure my jewelry separately?" It walks through the $1,500 homeowners theft sublimit, why that limit applies to all your jewelry combined rather than per piece, scheduling for full appraised value, mysterious disappearance, and the absence of a deductible on scheduled items. Read that first. This section covers what happens after you have scheduled something.
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Appraisal age is the live problem, not scheduling. Most of the underinsured jewelry we see is already scheduled. It is scheduled at a number from a decade ago. Gold and colored stone values have moved substantially over the last ten years, and a scheduled limit is a limit, not a promise to replace. If the appraisal says $8,000 and the piece now costs $14,000 to replace, the carrier owes $8,000. Carriers generally want an appraisal no older than three to five years on significant pieces, and some now apply an inflation clause that adds a modest percentage per year. An inflation clause is better than nothing and is not a substitute for a current appraisal.
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What should trigger a reappraisal, independent of the calendar: any significant move in metal or stone pricing, a repair or reset that changes the piece, a stone replacement, moving a piece from a mounting into a different setting, a formal estate valuation, and any time you would be upset to receive the scheduled amount as a check.
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Worldwide coverage. Scheduled personal property is generally written worldwide, which is the point of scheduling for anyone who travels. Verify it rather than assuming it, because some carriers restrict certain territories, and coverage while a piece is in checked baggage or a hotel safe is a place where forms differ.
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While the piece is at the jeweler. This is a genuine gap and almost nobody asks about it. When you hand a ring to a jeweler for sizing or a stone reset, whose policy covers it? The jeweler carries a jewelers block policy covering customer goods in their care, but the limits, the deductible and their willingness to use it vary. Your scheduled coverage may continue while the item is in someone else's care, or it may not, and some forms exclude loss occurring while property is being worked on. Get a written receipt describing the piece and its value every single time. Ask us before you drop off anything significant.
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Inherited pieces with no appraisal. Very common and very fixable. Until there is a valuation, you have an item of unknown value sitting in the $1,500 category with everything else. An estate valuation done for tax purposes is not always usable as an insurance appraisal, because estate work often measures fair market value while insurance needs replacement cost, and those are different numbers. Get a replacement cost appraisal from a qualified independent appraiser, not from the store that would like to sell you the replacement.
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How a scheduled item interacts with a homeowners claim. Cleanly, and better than people expect. Scheduled items sit outside your Coverage C limit and outside the special limits, so a scheduled ring lost in a house fire does not eat into the personal property limit you need for everything else. Scheduled items typically carry no deductible, so the deductible you pay on the structure does not apply to them. And because scheduled coverage is written on a broader perils basis than Coverage C, a scheduled item can be covered for a cause of loss that would not be covered if the same item were unscheduled.
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Fine art, wine and other collections
Collections fail differently from single items. The value is in the aggregate, the aggregate moves, and the perils that destroy collections are usually not fire or theft.
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ISO has two scheduled personal property endorsements and the difference between them is the entire ballgame. HO 04 60 is Scheduled Personal Property With Agreed Value Loss Settlement. HO 04 61 is Scheduled Personal Property without it. Same nine classes, same special form perils, completely different claim. On a piece that appreciates, get the agreed value version or get a standalone collections policy that does the same thing.
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Those nine ISO classes are jewelry, furs, postage stamps, coins, cameras, musical instruments, silverware, golf equipment and fine arts. Read that list and notice what is missing: wine is not a class, and firearms are not a class. Carriers write proprietary forms that add classes, and real wine and firearms collections generally belong on a purpose built collections policy rather than bolted onto a homeowners form.
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The exclusions that actually decide collection claims:
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Breakage. Fine arts coverage on a homeowners endorsement commonly excludes breakage of fragile articles unless caused by a named peril such as fire, lightning, explosion, theft, windstorm or collapse. Dropping a sculpture is not any of those. Standalone fine arts policies frequently buy that back, and it is worth the money on anything ceramic, glass or plaster.
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Inherent vice and gradual deterioration. No policy pays because a painting darkened, a print foxed, paper yellowed or a cork failed slowly. This exclusion is universal and it is not negotiable.
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Climate control conditions. Wine and paper based collections often come with a warranty, not a suggestion. If the policy conditions coverage on maintained temperature and humidity, a cooling unit failure that goes undetected for a week can be argued either way. Temperature monitoring with remote alerts is cheap insurance for your insurance, and some carriers credit it.
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Restoration and repair. Damage occurring while an item is being restored, cleaned or reframed is often excluded on the same logic as the jeweler problem above.
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Valuation when the market moves. Two mechanisms, and you should know which one you have. Agreed value fixes the number in writing. Market value provisions pay current market value at the time of loss, sometimes capped at a percentage of the scheduled amount, commonly 125% to 150%. Market value provisions are genuinely good for an appreciating collection and genuinely bad if you have not updated the schedule and the cap binds.
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Scheduled versus blanket. If your collection is large enough that you are asking whether to schedule every piece or write one limit over all of it, the mechanics are the same ones we walk through for property portfolios on our real estate investor insurance page, including the margin clause that quietly caps recovery at a stated percentage of the value you reported. Read that section. It transfers directly. In practice, high value individual pieces get scheduled, and the long tail of a large collection goes blanket with a per item maximum.
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A note for a client type we see constantly: the real estate investor with a boat, a collector car and a portfolio is one household, not three accounts. Coordinating the umbrella across all of it is the part that gets missed.
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Firearms
The homeowners sublimit on firearms is $2,500 for loss by theft under the 2011 ISO form, raised to $3,000 in the 2022 edition. Two details inside that number do most of the damage.
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First, the sublimit applies to theft specifically. Other perils are subject to your Coverage C limit rather than the special limit, which sounds like good news until you remember that theft is how firearms are actually lost.
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Second, "firearms and related equipment" is a category total covering everything. Every rifle, every handgun, optics, safes contents, accessories. Three deer rifles and a shotgun reach $2,500 without anything collectible in the safe.
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Two ways to fix it. ISO endorsement HO 04 65 Coverage C Increased Special Limits Of Liability raises the special limits for categories including guns, which is the light touch answer for a modest collection. For anything meaningful, individual scheduling on a personal articles floater or a dedicated collectibles policy is the right structure, because scheduling adds broader perils and removes the deductible. Scheduling firearms means a described item list with make, model, serial number, condition and a value basis. Collectible and antique arms need an appraisal the same way jewelry does, because condition and provenance drive value far more than the model does.
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Photograph the safe contents. Keep the list somewhere that is not in the safe.
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What Wisconsin's seasons do to your specialty coverage
Wisconsin has a short use season and a long storage season, so most of these items spend more of the year parked than in use. That is a calendar problem that becomes a coverage problem, and it works the same way the vacancy clock works on a rental property: the risk changes on a date, the policy knows it, and nobody tells the owner.
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Run the arithmetic on your own boat. A Wisconsin boating season is realistically May through September. That is roughly five months in the water and seven months on a trailer or in a barn. The bike is similar. The sled inverts it and is parked from March to December. Whatever you own, the item spends the majority of the year stationary, and a meaningful share of losses happen in exactly that period.
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Lay up periods, and what carriers actually offer. A lay up arrangement reduces or suspends the coverages that only matter in use, usually collision and sometimes liability, while keeping comprehensive in force through the off season. Availability varies by carrier and by line. It is common on motorcycle and boat programs, less consistent on ATV and UTV, and some collector vehicle programs do not offer it at all because the rate already assumes limited use. It is a five minute phone call, not something to guess at.
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The trap. Dropping coverage entirely over the winter is the mistake. A cancelled policy leaves the item uninsured against theft, fire and collapse, which are the losses that actually occur in storage. It also creates a gap in coverage history that carriers price against you the following spring, and on a motorcycle it can cost you continuous coverage credit that took years to build.
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What to keep in force: comprehensive, always. Liability if the machine will move at all, including moving it between buildings, and including a boat sitting on a trailer in a yard. What can often be reduced: collision, on water towing, roadside assistance, rental reimbursement.
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Storage location is a rated fact, not a detail. A detached garage at your house, a rented commercial storage unit, a friend's barn in Dodge County and a marina rack are four different risks, and many policies carry conditions about where the item is kept. Two things go wrong here. The address on the policy is your home and the boat is actually forty minutes away, which is a misrepresentation of a material fact. Or the storage building is genuinely worse than the carrier assumed: unheated, unsecured, dirt floor, shared access. If the location changes, tell us the week it changes.
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Ice, snow load and collapse. This is the peril people forget because it does not feel like a peril. Snow load on an older pole barn or a flat roofed detached garage is a real Wisconsin exposure, and a collapse takes out everything under it at once. Freeze and thaw cycles do their own work: standing water freezing in a hull, a cracked block on an engine that was not fully winterized, a wine cellar cooling unit failing in a January cold snap. Confirm that the policy on the stored item covers collapse and freezing, and confirm separately that the building is insured, because those are two different policies and the item's policy does not rebuild the barn.
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The overlap we will not repeat here. Water backup and hail are covered in detail on our home and auto page, including why we write water backup at $25,000 rather than $5,000 and how wind and hail percentage deductibles work on a Wisconsin home. If your collection lives in a finished basement, or your stored items sit under a roof that is old enough to have a hail argument attached to it, read that page. The relevant point for this one is simply that the building's policy and the item's policy have to be considered together, and usually are not.
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What does specialty coverage cost?
Scheduling is priced per $100 of value, which makes it one of the few insurance costs you can estimate yourself. Jewelry, fine art and collectibles all work this way. Boats and collector vehicles are priced conventionally, on the value, the machine and the operator. Here is the actual arithmetic on both.
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Scheduled items. Take the value, divide by 100, multiply by the rate. If the jewelry rate in your territory is $1.50 per $100, a $12,000 ring is 120 units, and 120 times $1.50 is $180 a year. A $40,000 piece at the same rate is $600. Fine art rates run substantially lower than jewelry because paintings do not fall off fingers, so at $0.35 per $100 a $150,000 art collection is 1,500 units, or about $525 a year. Firearms typically land between the two.
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Those rates are illustrative general ranges to show you the shape of the math, not quotes. Actual per $100 rates vary by carrier, by territory, by item type, and by whether the property is in a safe, a vault or on your hand. Jewelry rates in particular vary widely by ZIP code.
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Boats. The variables are agreed value, hull length and construction, engine size and configuration, navigational territory, layup and storage arrangement, operator age and boating experience, motor vehicle record, and loss history. Two identical 24 foot boats will not price the same if one is inland only and one runs Lake Michigan.
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Collector vehicles. Agreed value, year and rarity, the mileage cap you select, the storage description, the driver record, and how many vehicles you are insuring on the program. Collector programs are usually dramatically cheaper per dollar of insured value than standard auto, because the exposure assumption is 3,000 careful miles rather than 12,000 commuting ones. That is the trade for the usage conditions above.
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ATVs, UTVs and snowmobiles. Priced on the machine value, engine displacement, operator age, where it is ridden and whether liability is included. These are usually the least expensive items in a specialty program and the most frequently uninsured.
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What we will not do is quote you a number on this page. What we will do is tell you before you send anything whether the arithmetic is likely to be worth it, because on a single $3,000 ring the honest answer is sometimes to increase the special limit with an endorsement rather than schedule it.
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The seven ways people get burned
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Actual cash value on a restored car. Four years and $60,000 of receipts, and a standard auto policy that settles on depreciated market value. Nobody ever asked for the appraisal, because a standard auto policy has no reason to.
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A 2015 appraisal on a ring. The piece is scheduled, which everyone treats as done. The scheduled limit is a decade old and the replacement cost is not.
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Coverage dropped entirely over winter. Theft and fire from storage are uninsured, and the coverage history gap raises the rate next spring on top of it.
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A boat trailer nobody insured. The boat is scheduled, the motor is scheduled, and the trailer is sitting in the $1,500 homeowners bucket or in nothing at all.
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A UTV assumed covered by homeowners. It is not, off premises. The ISO endorsement written for that exposure stops at machines incapable of exceeding 15 miles per hour.
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Navigational limits discovered after a Lake Michigan trip. The policy was written for inland water because that is where the boat lives eleven months of the year, and the loss happened on the twelfth.
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A collection that outgrew its schedule years ago. The schedule reflects the collection as it existed when the policy was written. Everything acquired since is unscheduled, sitting under a category sublimit, and nobody made a decision about it.
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How we handle specialty accounts differently
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We ask what the item is worth and how you would prove it, before we quote, not after a loss.
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We ask where it is stored in the winter, because that is a rated fact and because that is when a meaningful share of the losses happen.
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We ask about navigational territory specifically, including where you trailer to, not just where the boat is kept.
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We set a calendar reminder on appraisals, so a scheduled item does not quietly become underinsured over five years while the policy renews without comment.
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We check the mileage and usage conditions on collector programs against how you actually drive the car, and we tell you when the rate is not going to survive how you are using it.
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We coordinate the umbrella across the whole household. The boat, the bikes, the collector car and the rental portfolio sit under one personal liability structure, and adding an item without endorsing the umbrella is a gap that looks fine on paper.
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We tell you when scheduling is not worth it and an increased special limit endorsement is the better answer.
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What we cannot do
Worth saying plainly, because this is a line where agencies imply more than they can deliver.
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We cannot get agreed value without documentation. Agreed value is not a number you tell us. It is a number a carrier accepts, and acceptance requires an appraisal, a survey, a bill of sale, auction records or comparable sales. No documentation, no agreed value, and the fallback is actual cash value.
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We cannot insure something for more than you can document it is worth. If the appraisal says $9,000 and you believe it is worth $20,000, the policy will be written at what the documentation supports. Scheduling above documented value invites a valuation fight at claim time that you will lose, after paying premium on the higher number for years.
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We cannot add coverage retroactively. If the sled was stolen out of the barn last night and it was not on the policy this morning, the conversation is over. This is the same rule everywhere in insurance and it applies with particular force here, because specialty items are so often added seasonally and late.
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We cannot keep a collector rate on a car you are daily driving. A collector program is priced for limited pleasure use. If you commute in it, we have to move it to a standard auto policy at standard auto pricing, and you lose the agreed value with it. We would rather tell you that up front than have an adjuster tell you afterward.
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We cannot make a carrier waive an appraisal, a survey or a storage requirement. These are underwriting conditions, not negotiating positions. If a program requires a locked enclosed garage and yours is a carport, we find a different program.
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We cannot always keep you on admitted paper. Some values, some collections and some boats only place in surplus lines, which means no Wisconsin Insurance Security Fund protection and fewer notice protections. When that is the trade, we will tell you it is the trade before you bind.
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We are not appraisers and we do not value your property. We can tell you what kind of appraisal a carrier will accept and we can point you toward qualified independent appraisers. We cannot tell you what your grandmother's ring is worth, and any agent who does is guessing with your money.
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What happens when you request a proposal?
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You send what you have. Do not wait until the file is complete, because we will tell you what is missing faster than you will guess it.
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We review it and come back with questions within one business day. The questions are usually about storage, usage and navigational territory, because those three decide which carriers can look at it.
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We market it to the carriers whose appetite actually fits. For a straightforward schedule that is one or two markets. For a large collection or a Great Lakes hull it can be five or six.
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We come back with a proposal that says what is covered, what is excluded, what the valuation basis is on each item, and what conditions you are agreeing to.
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You bind, and we get you certificates the same day if a marina or a storage facility needs one.
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Most specialty proposals come back within 3 business days. A large collection or a surveyed hull takes longer, usually 5 to 10 business days, and we will tell you which one you are in on day one. If you have a slip date or a closing on an item, say so in the first email.
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What we need from you:
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Current appraisals for every jewelry, art or collectible item you want scheduled, with the appraisal date visible. Send them even if they are old, because old appraisals still tell us what we are looking at.
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Photographs. Multiple angles, plus close ups of hallmarks, signatures, serial numbers and any damage. This is the single most valuable thing in the file at claim time.
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Hull identification number, year, make, model, length, engine make and horsepower for every boat, plus the trailer year, make and value.
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VIN, year, make, model, current condition and your requested agreed value for every collector vehicle, plus how many miles you actually drive it.
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DNR registration numbers for ATVs, UTVs and snowmobiles.
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Storage location for every item, by address, with a description of the building. Heated or unheated, attached or detached, locked, alarmed, shared access.
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Usage. Where you ride, where you boat, where you trailer to, and roughly how often.
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Serial numbers, make, model and condition for scheduled firearms.
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Your current homeowners and auto declarations pages, including any existing schedules or floaters. The endorsements are where the differences hide.
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Your current umbrella declarations page, if you have one, with its schedule of required underlying insurance.
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Send it to info@mminsuranceassociates.com, or upload it through our secure upload form, or call or text (262) 754-4736 and we will tell you where to start.
Specialty insurance frequently asked questions
Does Wisconsin require boat insurance?
No. Wisconsin does not require boat owners to carry insurance, with one exception for commercial fishing boats, according to the Wisconsin Office of the Commissioner of Insurance. Registration is separate and is required: you need a Wisconsin Certificate of Number and current decals from the DNR to legally operate, with narrow exceptions for sailboats under 12 feet without a motor, sailboards, manually propelled vessels, and out of state boats using Wisconsin waters for less than 60 consecutive days. In practice, insurance is often required by someone other than the state. Lenders require it on financed boats, and most marinas require a certificate of insurance with specific liability limits before they issue a slip.
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Does Wisconsin require motorcycle insurance, and at what limits?
Yes. Wisconsin requires liability insurance on a motorcycle at the same minimum limits that apply to cars: $25,000 per person and $50,000 per accident for bodily injury, and $10,000 for property damage. You must carry proof of insurance and show it to law enforcement on request. Those minimums are a legal floor rather than a target. Motorcycle injury claims are severe and $25,000 does not go far against hospital care, so most riders we work with carry at least $250,000 per person with matching uninsured and underinsured limits and a personal umbrella over the top.
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Is uninsured motorist coverage required on a Wisconsin motorcycle policy?
Yes. Under s. 632.32(4)(a), every policy insuring a motor vehicle registered or principally garaged in Wisconsin must include uninsured motorist coverage of at least $25,000 per person and $50,000 per accident, and a motorcycle is a motor vehicle for this purpose. Underinsured motorist coverage is different: it is optional, but the insurer must notify you that it is available, and if you buy it the minimum is $50,000 per person and $100,000 per accident. For a rider, uninsured and underinsured coverage is arguably the most valuable protection on the policy, because the driver who turns left in front of a bike is frequently the one carrying minimum limits.
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How often should I have jewelry reappraised?
Every three to five years on anything significant, and immediately after any event that changes the piece. Carriers commonly want an appraisal no older than five years on higher value items, and some will not write agreed value without one. The reason is not paperwork. A scheduled limit is a cap, so if your appraisal says $8,000 and replacement now costs $14,000, the carrier owes $8,000. Reappraise sooner if metal or stone prices have moved sharply, if a piece was repaired, reset or restoned, or if you inherited something that has never been valued for replacement cost.
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Should I drop coverage on my boat or motorcycle over the winter?
No. Ask about a lay up arrangement instead. Dropping coverage entirely leaves the item uninsured against the losses that actually happen in storage, which are theft, fire and building collapse under snow load, and it creates a gap in your coverage history that carriers price against you the following spring. A lay up arrangement keeps comprehensive coverage in force through the off season while reducing or suspending the coverages that only matter in use. Availability varies by carrier and by line, so this is a phone call rather than an assumption.
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What is the difference between agreed value and actual cash value?
Agreed value means you and the carrier set the payout in writing when the policy is issued, so a total loss pays that number without an argument. Actual cash value means replacement cost minus depreciation, calculated after the loss by an adjuster. On ordinary property the difference is modest. On anything restored, appreciating or hard to find, it is the difference between being made whole and not. Agreed value generally requires documentation up front: an appraisal, a marine survey, receipts or comparable sales. That documentation requirement is the entire reason agreed value works.
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Does my homeowners policy cover my ATV or UTV?
Barely, and almost certainly not where you actually ride. OCI states that any coverage a homeowners policy offers for these machines is very limited and depends on where and how the machine is used. The ISO endorsement built for off premises recreational vehicle liability applies only to vehicles not licensed for road use and incapable of exceeding 15 miles per hour, which excludes essentially every modern ATV and UTV. On your own property a homeowners policy may respond to a liability claim. On a public trail, a road route or a frozen lake, assume you are uninsured unless you have a separate policy, and note that a homeowners policy does not cover physical damage to the machine either way.
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Do I need insurance to ride an ATV, UTV or snowmobile on Wisconsin trails?
Not under state law. Wisconsin does not require liability insurance for ATVs or UTVs, and snowmobile insurance is not compulsory either. What the state does require is registration with the DNR, plus a trail pass in certain cases: snowmobiles need a Wisconsin trail pass on top of registration to run public trails and corridors, and nonresident ATV and UTV riders need a nonresident trail pass. Safety certificates are required for ATV and UTV operators born on or after January 1, 1988 and for snowmobile operators born on or after January 1, 1985. Separately, some municipalities require liability coverage on their road routes by ordinance, so check locally.
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What happens when my collection grows past what is scheduled?
Nothing, which is the problem. Newly acquired items are not automatically scheduled, so they fall back into the homeowners category sublimits, where firearms cap at $2,500 for theft and jewelry caps at $1,500 for the whole category. Many scheduled personal property forms include a newly acquired property provision that extends limited automatic coverage for a set period, commonly 30 days, up to a percentage of the existing schedule, and it expires whether or not you noticed. Tell us within 30 days of acquiring anything significant. On a large collection, we will look at whether blanket coverage with a per item maximum is a better structure than adding items one at a time.
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Is my boat trailer covered by my boat policy?
Frequently not, unless it was specifically scheduled. This is the most common gap we find on boat accounts. Under a homeowners policy the trailer shares the $1,500 watercraft sublimit with the boat and the motor. Under an auto policy it may pick up liability while being towed and nothing more. A boat policy can cover the trailer, but usually only if it is listed with its own value. Ask us to confirm the trailer appears on the schedule, at what value, and whether it is covered while it is sitting in your yard in November with the boat on it.
Tell us what you own
Send us your appraisals, your declarations pages, your hull identification and VIN numbers, and where everything spends the winter. We will tell you which items are sitting under a category sublimit, which valuations are old enough to be a problem, whether your navigational limits match where you actually run the boat, and where a collector rate is not going to survive how you are using the car. If your current program is already right, we will tell you that too.
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Every October we get the same call about dropping the coverage until spring. Call us in September instead.
Call or Text (262) 754-4736
Most specialty proposals come back within 3 business days. Still have questions? Contact Us
